Why I Priced My Photography Education at $37 (When I Paid $20,000+ to Learn It)

The most common question I get when people find out what the Portfolio Glow-Up Kit costs is some version of: how is this only $37?

I want to answer that honestly. What I paid to learn this. In 2024, I spent over $20,000 on my own photography education. A mastermind. Private Mentorship. Online courses. Editorial shoots to build the work I actually wanted. All in the span of about 18 months.

I am not sharing that number to brag. I am sharing it because that is what it cost me to learn something that now feels obvious — but was not, when I was in the middle of it. The core thing I learned: premium clients do not book the best photographer. They book the photographer who makes them feel most certain. And certainty is not built through talent. It is built through everything a client sees before they reach out. That was it. That was the thing that changed everything. And once I understood it, I could not stop thinking: why did this cost $20,000?

Why I built it for $37

The framework is not complicated. It is just not accessible. Most photographers who need it are at a stage in their business where $2,000 for coaching is out of reach. Or they have spent money on education that taught them tactics — better Instagram strategy, more reels — without touching the actual problem.

When I was in my worst stretch — ten rejections in a row, prices lowered back down, genuinely unsure what I was doing wrong — I would have done anything for someone to sit across from me and say: here is what is actually happening. Here is how to fix it. Nobody did that.

I had to spend $20,000 and about a year to figure it out. So I built the thing I wish existed. What the Kit actually is: The Portfolio Glow-Up Kit is a four-module framework that walks you through everything a client sees before they decide to reach out, starting with your images.

It includes a portfolio audit process, a curation guide, a premium client checklist, and a gap finder for when you do not yet have the work that matches the client you want to attract. It is designed to take a weekend. Not six weeks. Not three months. One focused weekend.

→ Start with the free Portfolio Audit Checklist

or grab the full framework in the Portfolio Glow-Up Kit.